Hitachi Aloka Medical America Expands its Sales Force to Address Point of Care Market
Wallingford, CT – December 17, 2014 – Hitachi Aloka Medical America, Inc. continues the expansion of its sales organization with the announcement of a new dedicated sales force targeting ultrasound opportunities in physician’s offices and clinics. The move will help the company to expand into new markets according to their President and General Manager, David Famiglietti. “Over the past several years, our core focus on radiology and surgery guidance has led to an increase in sales activities occurring within the hospital setting,” Famiglietti said. “This new sales force will give us the additional coverage to address market segments outside of the hospital setting that require a dedicated sales team. At the same time it bolsters our presence in traditional Hitachi Aloka strengths like obstetrics and gynecology.”
The company has tapped longtime Hitachi Aloka employee Chuck Ziegler to lead the new dedicated sales force. “Chuck has a long track record of success in the very same markets that the new team is focused on, both as a sales representative and manager,” said John Waddell, National Sales Manager. “This experience will be invaluable to his new team.” The new nationwide sales force will focus primarily on Hitachi Aloka’s Noblus and F37 ultrasound systems, two products that offer the capabilities, portability, and price points required in office and clinic settings. This growth in sales capacity is just the latest in a series of similar moves by the company, which has seen its sales teams more than triple through acquisitions and new hiring in the past three and a half years.