News Releases

07/19/2010

GazoPa Style, Visual Search for Fashion Items, Enters Beta Testing

--Application Utilizes Hitachi’s GazoPa Similar Image Search Engine Technology--

TARRYTOWN, NY – July 19, 2010 – Hitachi America, Ltd., today announced that their newly developed visual search site for fashion items, GazoPa Style, is entering beta testing. GazoPa Style allows users to easily search for similar fashion items. With the tremendous number of products available on the Internet, it’s not always easy to quickly browse and compare these products. GazoPa’s similar image search technology is integrated into GazoPa Style, allowing users to look for similar products by using color and shape.

GazoPa Style allows users to upload images from their own personal computers and to use images on other sites found by uploading image URL or by their plug-in tool for searching similar products.

Currently women’s clothing shown on eBay, Amazon and Etsy are also searchable at GazoPa Style. Hitachi plans to add more products from other popular e-commerce sites to GazoPa Style in the future.

GazoPa Style helps users to browse products visually, and it makes shopping on the web more convenient and fun.

For detailed information about GazoPa Style, please visit its website http://style.gazopa.com

GazoPa Style is a visual product search site that enables users to browse and search for similar fashion items easily. The application enables users to upload images from their own computers as well as using images on other sites to search for similar products. The application can be used by consumers to search e-commerce sites and is aimed at improving a consumers’ experience in navigating e-commerce sites. GazoPa’s similar image search engine that uses color and shape are integrated into GazoPa Style. For more information on GazoPa Style, please visit: http://style.gazopa.com

Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For information on other Hitachi Group companies in the United States, please visit www.hitachi.us

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360.000 employees worldwide. Fiscal 2009 (ended March 21, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as wellas the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at www.hitachi.com.