News Releases

03/13/2006

HITACHI AMERICA FORMS UBIQUITOUS PLATFORM SYSTEMS DIVISION

-- New Division Combines Former Digital Media and Home Electronics Divisions --

BRISBANE, California, March 13, 2006 - Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., (NYSE: HIT), today announced the formation of the Ubiquitous Platform Systems Division (UB), which will focus on both consumer and enterprise digital media products and services. The new division of Hitachi America, which will be effective April 1, combines the Digital Media Division in Brisbane, Calif. and the Home Electronics Division, based in San Diego. The new division will be headed by Kenji Nakamura, most recently vice president and general manager of the Home Electronics Division, headquartered in San Diego. Hiroshi Tsuganuma, vice president and general manager of the Digital Media Division, has been named as general manager, America Department, International Sales Division, Consumer Business Group, Hitachi, Ltd., Tokyo Japan.

In making the announcement, Masahide Tanigaki, president and CEO of Hitachi America, Ltd. said, “The Ubiquitous Platform Systems Division is being formed to provide a single, integrated contact point for Hitachi’s range of digital display products in the U.S. and more closely align operations in the U.S. with those of Hitachi’s Ubiquitous Platform Systems operations in Asia and Europe. The UB Division will serve customers in traditional professional and consumer markets, and also seek opportunities in the emerging “cross over” electronics sectors where platforms for digital content are beginning to proliferate.”

“The “cross over” market is the emerging space where the consumer market and the business market overlap and converge. Professional-grade computer and digital technologies are “crossing over” and being implemented into the home environment at a dramatic pace. Hitachi and other electronics manufacturers therefore have a new opportunity and challenge to not only grow the traditional professional and consumer markets but also develop this new area in response to a quickly changing customer environment,” said Mr. Tanigaki.

Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of consumer electronics products, including high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, as well as DVD camcorders and DVD players. In addition to consumer products, Hitachi also markets professional plasma monitors and LCD projectors for business applications as well as security and observation system products. Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories.

Hitachi America, Ltd. markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information on Hitachi in North America, visit http://www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 347,000 employees worldwide. Fiscal 2004 (ended March 31, 2005) consolidated sales totaled 9,027.0 billion yen ($84.4 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s Website at http://www.hitachi.com.