News Releases

01/08/2007

HITACHI’S NEW HYBRID CAMCORDERS OFFER BOTH DVD AND HARD DISK DRIVE RECORDING IN ONE DEVICE

--– Innovative New Line Offers Advanced Technologies and Ease-of-Use Features at Affordable Prices – --

LAS VEGAS (CES BOOTH 11906), Jan. 8, 2007 – Hitachi takes the guess work out of having to choose a camcorder format by combining the long recording times of hard disk drives and the easy-to-share attributes of DVDs. Consumers can record up to 23 hours of home videos and then dub a highlight reel to a DVD disk with a simple push of a button, bypassing the PC completely.

Hitachi America, Ltd. Ubiquitous Platform Systems Division’s consumer group today unveiled a new generation of UltraVision® camcorders that include the first two hybrid products capable of recording video directly to either formats. The DZH500A model, which was selected as an CES Innovations 2007 honoree in the Portable Electronics: Audio/Video category and records onto a wide array of DVD formats, including DVD-R, DVD-RW, DVD-RAM and DVD+RW, features a 30GB hard drive, 30X optical zoom, SD memory card slot, and will be available in April for about $800. The DZHS300A, available today at retailers nationwide for about $600, features an 8GB hard drive, 25X optical zoom and SD memory card slot.

Hitachi Hybrid Camcorders lets consumers shoot and capture many hours of home movie memories directly to the built-in hard drive without changing discs or tapes or running out of space. The critical last step to enjoying and sharing these memories however is to transfer those movies from the Hard Drive to DVD’s, and the Hitachi Hybrid products are the only camcorders in the world that allow consumers to record to Hard Drive then transfer to DVD right in the camcorder with the push of a button.

“The Hitachi Hybrid DVD+HDD camcorders provide customers with the ultimate convenience of a single, affordable device capable of supporting the two most popular video formats on the market today,” said Jeff Fochtman, product manager for Hitachi America, Ltd., Ubiquitous Platform Systems Division. “Customers who value ease of use in a high-technology product are very excited about the hybrid camcorder’s ability to dub multiple DVDs straight from the camcorder’s hard drive.”

Rounding out Hitachi’s new camcorder line, the UltraVision® DZGX5080A and UltraVision DZGX5020A DVD camcorders provide DVD-R, DVD-RW, DVD-RAM and DVD+RW format support along with a large 2.7-inch widescreen LCD in true 16:9 aspect ratio and a 30x optical zoom. The DZGX5080A, which adds USB 2.0 connectivity for Mac and PCs and an LED, will be available in March for about $450 while Hitachi’s most affordable camcorder, the DZGX5020, will be available in February for about $350.

All new Hitachi models feature 1-Second Quick Start, providing the fastest start-up time from standby of any device on the market; and a One Touch Finalize Button feature to easily accomplish that critical last step. Superior imaging is made possible with Hitachi’s Cinema Res™ Advanced Image Processing with high resolution capture, an exclusive technology that uses the entire CCD to capture both video and still images before converting to DVD format, utilizing the camcorder’s entire capacity to create a sharper, more detailed picture.