Hitachi Automotive Systems Moves into the Fast Lane with 2016 North American International Auto Show Official Sponsorship
Detroit, Michigan, December 7, 2015 --- Hitachi Automotive Systems Americas, Inc. has announced the company’s Official Sponsorship of the 2016 North American International Auto Show (NAIAS), to be held at Cobo Center in Detroit, Michigan in the United States from Monday, January 11th to Sunday, January 24th.
In 2015, NAIAS attendance reached 808,775 – a 12-year high. As Hitachi Automotive Systems Americas prepares for its second year at the show, the company will leverage that positive momentum and continue to build awareness of its brand and wide range of environment, safety and chassis products.
Hitachi Automotive Systems Americas is once again collaborating with its partner, the Chevrolet Detroit Belle Isle Grand Prix, a non-profit organization that hosts the area’s largest annual racing event on Detroit’s beautiful Belle Isle Park. Hitachi employees will work alongside Grand Prix volunteers and street team members at the company’s concourse display to promote both brands, expanding public knowledge of Hitachi’s products and helping race fans purchase tickets for the Chevrolet Detroit Belle Isle Grand Prix, which will be held on June 3-5, 2016. During Preview Week, NAIAS visitors will see the Hitachi Chevrolet Detroit Belle Isle Grand Prix Indy car and have a chance to meet Team Penske Verizon IndyCar Series driver Helio Castroneves, a three-time winner of the Indianapolis 500, on Thursday, January 14th. During the Public Show, the company will display the No. 3 Hitachi Team Penske Dallara/Chevrolet with its game-changing new aero kit design that was introduced at the start of the 2015 Verizon IndyCar Series season.
(Top) Chevrolet Detroit Belle Isle Grand Prix show car, (bottom) No. 3 Hitachi Team Penske Dallara/Chevrolet and three-time Indianapolis 500 champion, Helio Castroneves.
For Hitachi Automotive Systems Americas HR Director Rick Currie, the NAIAS is a valuable opportunity to connect with talented engineers. "Our participation has really helped us promote our technology and the Hitachi Brand,” Currie said. Employment inquiries spiked dramatically after the 2015 show and the company will continue to drive NAIAS visitors to its recruiting portal: GreatEngineeringCareers.com ”We’re looking forward to another successful year and to letting potential employees know what our great company has to offer," added Currie.
Hitachi Automotive Systems Americas Vice President of Sales Rob Sharpe is excited to engage the company’s partners during the auto show. In addition to a local partnership with the Grand Prix, the company provides key fuel-injection components for all Chevrolet engines used in the Verizon IndyCar Series and sponsors the No. 3 Hitachi Team Penske Dallara/Chevrolet, driven by Castroneves. Sharpe added, “We value these partnerships, and we’re proud to be a small part of their successes -- both on and off the racetrack.”