Film Highlighting Hitachi’s Corporate Citizenship among Top Honorees in First Annual Competition
--Hitachi’s True Stories “Ripple Effect” Takes 2nd Place in Corporate Citizenship Film Festival--
TARRYTOWN, New York, April 13, 2009 – Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE: HIT / TSE: 6501) today announced that the company’s “Ripple Effect” film (www.hitachi.us/truestories) was a 2nd place winner in the first annual film competition hosted by The Boston College Center for Corporate Citizenship. The Corporate Citizenship Film Festival encouraged corporations to submit company films highlighting corporate social responsibility initiatives.
Twenty-five leading and highly recognized companies were selected as finalists. The winners of the competition were announced during the Center’s 2009 International Corporate Citizenship Conference held in San Francisco.
Hitachi’s documentary film was launched in 2008 as part of the company’s True Stories branding campaign. The film highlights Hitachi’s unique approach to corporate philanthropy and community partnerships. The Hitachi Community Action Partnership (HCAP), founded in 1987, is a partnership with The Hitachi Foundation and Hitachi Group companies across North America.
Teams of Hitachi employees, known as Community Action Committees (CACs), identify priority issues facing their communities and coordinate philanthropic and volunteer actions in response. The featured film, “Ripple Effect,” highlights the work of Hitachi’s Southern California Regional Community Action Committee – one of 33 CACs throughout North America – as an example of the depth and breadth of the Hitachi approach to community engagement.
“We are very proud of our community involvement and volunteerism efforts in North America,” noted Tadahiko Ishigaki, Hitachi’s Chief Executive for the Americas. “In fact, the programs and all activities organized by Hitachi Group companies with CAC’s are led by employees with the support of management, not dictated by management.”
According to Mr. Ishigaki, the “Ripple Effect” film eloquently describes Hitachi’s giving philosophy and the significant impact our employees make in their local communities.