Corporate Logotype and Logomark of Mitsubishi Hitachi Power Systems
Tokyo, January 28, 2014 -- Mitsubishi Heavy Industries, Ltd. (TSE:7011/”MHI”) and Hitachi, Ltd. (TSE:6501/”Hitachi”) today announced that they have decided on the official corporate logotype and logomark of Mitsubishi Hitachi Power Systems, Ltd., the new company set for launch on February 1, 2014, through the business integration centered on the thermal power generation systems of both companies.
The logomark features the two letters “M” and “H” in a bold and solid typeface, conjoined, to symbolize the power, sense of responsibility and strong solidarity between MHI and Hitachi to come from the merging of their thermal power generation systems operations. The curved red stroke signifies the Earth’s surface and is meant to suggest global expansion, its rising trajectory an expression of robust growth potential. The choice of red was made to imply the passion, i.e. energy, of this new company dedicated to supporting people’s lives through power generation systems.
Mitsubishi Hitachi Power Systems will pursue synergy by the integration of the two companies’ power generation systems operations, each with long histories and strong traditions, and accelerate its global expansion, at the same time building an efficient and stable business operation base. By fully leveraging comprehensive capabilities of MHI and Hitachi and maximizing synergistic and mutually complementary benefits with respect to technologies and products, Mitsubishi Hitachi Power Systems aims to be No.1 in the world in thermal power generation systems.